Only launched in March 2015, CrownBet burst onto the gambling scene in a blaze of aggressive marketing and advertising. The CrownBet story begins a little further back however in 2003, with bookmaker A. Kay, trading as AK Racing, and using the domain name bestoddsbet.com. In 2005, Kay relaunched it under the Betezy brand. Despite coming under investigation by the Northern Territory Licensing Commission and the ATO, Betezy survived until March 2014, when Matthew Tripp – the former owner of Sportsbet – purchased its assets and rebranded it six months later to become BetEasy. In January of the following year, BetEasy announced a joint venture with UK based betting exchange Betfair. The agreement meant that Betfair would focus solely on exchange wagering, while BetEasy would provide tote products and fixed odds. Tripp made a deal with James Packer’s Crown Resorts, resulting in Crown resorts owning two-thirds of the joint venture, and Tripp the remaining third.
Unsurprisingly, it was rebranded as CrownBet in March 2015, and they have announced a loyalty program allowing Crownbet customers to redeem points earned placing bets, at Crown Resort hotels, restaurants and casinos.
Crownbet makes a lot of the fact they are the largest 100% Australian-owned bookmaker, and it is very much focussed on the home market. It is the exclusive wagering partner of the AFL for the next five years, and is the fastest growing bookie in the country, with over 110,000 newly registered customers in 2015 alone.
Like most Australian betting sites, the main focus of CrownBet appears to be racing, especially when you first go onto the site, but there is still a lot here for those wanting to explore the AFL markets. Simply click on the sports tab on the top menu or use the quick link from the more comprehensive side column on the left. Markets can be filtered from the default forthcoming matches, to fantasy, futures or the Brownlow Medal.
Back to the matches and each one has an impressive 300+ number of markets. This is among the highest out there. Included are:
|Total Points||You can choose over/under for individual teams, or for the match|
|Quarter/Half Markets||The four quarters format allows for so much more variety. Take advantage.|
|Scoring||Bet on 1st/last team to score or reach a stated total for each quarter or half|
The first thing you notice when visiting the CrownBet website is how light it looks. It is a surprisingly understated site, and though there have been accusations of it looking bland, the cleanness and lack of clutter and noise, means it is easy and quick to use and get to grips with.
There is nothing ground breaking about the website, but this isn’t a criticism. There is no need to constantly reinvent the wheel, and what it does it does well. And it does it very fast. Ituses the three column layout that is so popular with betting sites, the sports listed on the left, the betting slip on the right and your selected markets and odds in the centre. Filters at the top allow you to select different markets within your chosen sport.
Using the betting slip is the same as with many other sites. It is visible on the right hand side, it automatically gives you the option of adding multiples, and also shows you potential returns when entering your stake.
Elsewhere on the site there are links to the signature reward scheme, as well as to current offers and promotions. At the moment there are no form guides, blogs or previews of forthcoming fixtures and races, which adds to the sites simplistic feel and look.
The simplistic, uncluttered design of the website was always going to translate well to the mobile format, and the App is not a disappointment. It is very slick, and takes some of its inspiration from the iPhone functionality. Free to download on all Apple and Android devices, it gives customers the ability to access their account, betting history, all available markets and allows them to place a bet on the go. They can also deposit and withdraw funds. The betting slip is slightly more complicated than maybe it needs to be, but even that is easy to get used to after a short while. Like the website, the app gives punters what they need, quickly and it is among the best, if not the best out there.